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If you’re a small startup with competitors that are bigger and better-known, it can seem hopeless when trying to get your business recognized. After all, bigger and better-known companies have more money in their budgets to fund things like technology and highly-skilled workers. Innovating and disrupting with a new product or service is a great way to establish credibility and growth. However, while this process can definitely get you noticed, it is far from simple. Here are a few tips on how you can innovate a product or service to get your business on the map from start to finish:

Brainstorm Ideas for Innovation

Get your employees together and brainstorm ideas on how you can revolutionize your product or service. They are insiders into the opportunities and challenges you face as a business/brand every day. Is there something more you can offer? Can you add something to your product that will make it something people simply can’t ignore? Start with some brainstorming.

Ask Customers

After your brainstorming session, ask your customers what they’d be most interested in purchasing. You can do this with a survey that includes an incentive, like a coupon or Amazon gift card if they complete it fully. At the end of your survey, you can always ask your customers what they’d like to see from your company next. They’ll provide you with some more ideas you can go with.

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